Behind the Cloud is a book written by Marc Benioff of Salesforce.com that provides advice to help entrepreneurs become more successful.
You can hear what Mark Benioff says of the book in the video below, but for the typical SME is it worth the read?
For the most part the book is a success. The book is a very easy read and keeps the content to short sections of advice divided up into 111 "plays". Much of it is very sensible for SMEs such as:
Play #9: Listen to Your Prospective Customers
Play #18: Differentiate, Differentiate, Differentiate
Play #95: Build a First-Class Financial Team
Some advice needs to be taken in light of Salesforce.com's position rather than, say, a small one man micro consultancy business. For example, Play #94: Measure a Fast-Growing Company on Revenue, Not Profitability is not likely to apply if your company is a one man consultancy business.
Particularly fascinating are some comments that go against perceived old rules, but have worked well for Salesforce.com. Play #56 Embrace Transparency and Build Trust tells of the company's experience on actively opening up to customers, prospects and journalists rather than remaining silent when faced with problems. Even for a company as forward thinking as Salesforce.com this was "a big leap of faith". However, with the rise of digital publication and blogging in retrospect it was no surprise that engaging with the individuals in this arena would be more successful than shutting them out.
Overall, a good read for any entrepreneur. Keep the above in mind and while the book will undoubtedly help, there is still much hard work required by any entrepreneur to bring the areas described in the book together to create a successful business.