FreeAgent Central
Technology consultant Ed Molyneux found he was frustrated with the time taken keeping track of expenses and raising invoices on spreadsheets. For one and two person service based companies he found the accounting software wasn’t easy enough for non accountants.
Ed founded FreeAgent Central an online service for small service based SME’s to deal with their financials. What I found extremely interesting is Ed’s comments he made in an interview with Tom Raftery on blip TV. Here are a few of his comments:
“Quite hard to do some simple things …sharp contrast to the rest of the way we’re running our business which is using technology and the internet”
“Accountants are offering a very valuable service. Clearly there is a lot of information out there which you need to understand to run your business.”
“It seems to me a lot of stuff they are doing is stuff that could be automated.”
I agree with all of the above. Ed clearly realised that in addition to automating processes the online service must be as easy to use.
This focus on usability is an extremely important one as both Amazon and Google know. Most business owners don’t want to be confronted by the cockpit of Concorde when they open up a new piece of software. In my experience they want something that is easy to use and gives instant benefit.
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