
In many ways technology is a marvel. It is deployed by relief operations in the event of natural disasters to assist in tracking individuals and coordinating efforts. It is changing how people live; one in eight couples who got married in the US last year met online. People are interacting in new ways using blogs, Myspace, Skype and YouTube. The problem is I'm increasing wanting more from technology and that's where the problems start.
Let's take a SME business to business service company. Wouldn't it be great if:
A client rings the service company and on picking up the phone the service company employee sees a screen with ALL the client details. When I say ALL I really do mean ALL and include:
- All correspondence in electronic format to and from the client
- All other electronic documents found by an easy search facility
- All emails from ANYONE from the service company to the client company and vice-versa
- All details of client employees and booked client meetings
- All meeting notes for past meetings
- Debt outstanding and WIP
- Current stage of the business process on any services being provided
- Quick drill down opening up desktop client specific work in any software instantly e.g. a current spreadsheet, document, artwork etc...
- Quick drill down opening up shared internet applications e.g. online accounting system
- Latest internet news/references about the client
Okay, so that would not all fit on one screen, but with drilldowns and drop down boxes it would. Perhaps it would resemble something like a website, but just with one client's information.
Of course anything can be done, but for it to really work for the average SME it needs to come pretty much straight out of the box. The software has to fit together like pieces of lego (ideally the really big variety my 2 year old twins use). The last thing the SME needs is the IT equivalent of complex plumbing in a 16th century mansion.
Any guesses on the time frame on this? Remember the software must fit together like lego (the really big kind). Come on give it a go (year and month). I'm sure at least the enterprise irregulars could have a good stab at this. I'll track it for the future and when I see it for the first time in a SME I'll send out a bottle of champagne to the person who guessed closest. It should be a happy day for both of us.
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Philip Woodgate
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