SME Online
Not one, not two, but three articles this week all on the same topic. Our topic of the moment is SME's and the internet.
Why should SME's be interested in the internet? Well if IMRG research group are to be believed then online retailing is expected to double in the next 5 years and it's not just the large companies that can get a slice of the action. SME's generate approximately 52% of the total UK business turnover, but large companies still dominate the online retail market.
SME's have much to gain by entering this market. For example, specialist or niche suppliers using the internet can launch a worldwide marketing campaign for relatively little cost.
If you are serious about your SME getting a strong online presence then you'll need a great website and that website must be found easily on the internet. To do this requires the black magic of search engine optimisation. You'll know when the magic has worked as your site will appear on the first page of a Google search. The good news is that there are some great small companies out there that can help set up and search engine optimise your website.
One thing is for sure, whatever you decide to do, the internet is not going away. Why not see what it can really do for your business today before your competitor does?
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