KPI's Part 2
What are KPI’s. Let’s forget SME’s for a moment and concentrate on sport. Tennis has them (number of Aces), football has them (shots on target), motor sport has them (fastest lap) as does athletics (distance jumped). They all provide additional information to help understand the sport. If you are a football commentator you may be interested in shots on target, shots off target, number of corners and percentage possession. If, like me, you know nothing about football you may only be interested in goals scored (although percentage possession fascinates me for some reason.) If you are the club owner then you will be interested in cups won.
These are all KPI’s. Quite wisely in sport they are not called KPI’s. They lose the jargon in order not to put you off.
We can draw several conclusions from the above.
1) Not all KPI’s are based on financial information.
2) Different sports need different KPI’s (it’s the same for companies).
3) Different people require different KPI’s. For example a club owner does not need the same level of detail as a club manager.
4) Don’t let jargon put you off something that is generally useful.
KPI’s can be used to monitor, benchmark, improve performance and ultimately help your business achieve it’s goals. More later.
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